Shipment operations, automated

An intelligent operations layer for freight forwarders/NVOCCs

Every shipment gets its full task plan the moment it's booked, and the email already landing in your inbox keeps that plan current. Nothing slips to demurrage or ISF fine

Pennant shipment task plan dashboard

Your documents, your wording.

Upload your S/O, HBL and pre-alert templates once. Every file generates from them — your letterhead, your fields, your phrasing.

S/O HBL Pre-alert Your letterhead
Document template library — S/O, HBL and pre-alert templates

Every active file on one line.

Track every shipment by house B/L — progress from Booked through ISF-10, departure, arrival, clearance, and delivery. Filter for free time running out, holds, and missing docs before they turn into demurrage.

House B/L ISF-10 On the water Needs attention
Shipment tracking board — active files with milestone progress by house bill of lading

How it works

1

We configure it around your operation

Your lanes, your paperwork and your mailbox — set up once to match how you actually work.

2

Book a shipment — the task plan generates itself

Every booking creates its full task plan: filings, cut-offs, free days, and every deadline that matters.

3

Carrier emails keep it current

When the carrier sends an update, the plan adjusts automatically. No re-keying, no missed windows.

About

About — Founder photo alan_admin@thepennant.net

I've spent over ten years in cloud transformation and supply chain, and the last year working alongside freight forwarders and NVOCCs.

I kept hearing the same things from operators buried in hundreds of emails a day: the ISF that nearly missed its window, the demurrage clock nobody was watching, the arrival notice re-keyed into a spreadsheet, the SI cut-off that moved and nobody caught.

None of that is a people problem. It's that the shipment file lives in an inbox, and nothing connects an email to the deadline it affects. So I built what I kept describing: every shipment gets its full task plan the moment it's booked, and the carrier's own emails keep that plan current.

I'm working directly with a small number of forwarders this year to shape it around how they actually operate. If that sounds like yours — reach me at alan_admin@thepennant.net.

Let's work together

Working directly with a small number of forwarders to shape the platform around how they operate.